Are you a health professional running your business, maybe looking to start, or even looking to grow your brand...

You may have skipped a step!

You could be wondering how to start a personal training business, maybe you're trying to optimize your chiropractic marketing, or running a cash clinic as a physical therapist; these questions are for you.

Whether you're a month in, or years down the road, there's a foundation to build, and if you skip it, you're not setting yourself up for success.

Here are four questions you can ask yourself to position yourself and your services optimally to make the biggest impact:

Question #1

Who is your audience AKA Avatar?

Give this a good amount of thought because you don't want it to be just anyone.

Describe a single individual via their demographics: like's, dislike's, where they like to hang out, what restaurants or gyms do they go to, etc. - WRITE IT DOWN!

Question #2

What are clients core drivers AKA pain points?

Go beyond the superficial layer and truly determine, from an emotional stand point, what are the core drivers AKA pain points of your dream clients?

Do this with the understanding of where your client is in their journey as well...

Let's take an example of someone who wants to lose weight...

• 20 year old: is looking to look good and gain confidence 

• 30 year old: is looking to re-live his/her younger years and get their youth back

• 40 year old: is looking to address specific health issues that are creeping up

Same goal, different core drivers!

This is actually one of the main reasons the Chiry app gives the client and provider an opportunity to set up a complimentary consultation.

One thing is certain, as a health and wellness professional, we are in the business of building relationships first, and providing health solutions second.

Question #3

What is the quantifiable result you want to promise your client?

Two key words to notice here: quantifiable & promise

The quantifiable result helps you and your client visualize the outcome. 

And at the same time, it helps qualify your leads automatically!

Secondly, a promise, is a strong agreement requiring you to focus on your clients outcome signifying quality in the first place - you don't see that much these days!

Question #4

What is the emotional result you will promise your client?

This is the MOST IMPORTANT, MOST IMPACTFUL, and the MOST BEAUTFUL question of them all...

The emotional connection allows you to showcase the benefits of your services, not the features.

And a decision like this is made strongly on emotion not logic.

Take note that these four questions aren't ordinary...

They address the emotional and logical components which help provide you with proper direction in all aspects of your business.

Are you having trouble determining what type of content to create when starting your business as a personal trainer? 

Unsure of how to write out a sales script for your cash clinic as a physical therapist?

Don't know how to attract prospects for your massage business?

Confused about your marketing copy for chiropractic marketing?

A comprehensive understanding of these four questions provides you with direction for all of these questions, making the answer that much easier. This is a prerequisite for any health and wellness business - self-employed or running a small business.

ACTION ITEM:

• Set aside one hour, take out a piece of paper and pen, and dive deep into answering these questions.

You'll thank yourself later.

Enjoy!